LG takes learning and education to a new level with its quiz show,
titled
‘LG One School One Library, in the country, giving students a
platform to showcase their talent
Karachi,
November 05, 2012:
LG Electronics, a global leader and technology innovator in
consumer electronics, mobile communications, air conditioners and
home appliances, has launched its Knowledge Academy programme for
students. The programme, which includes a unique and the first-of-its-kind quiz
show, titled ‘LG One School One Library’, (PARO AUR AGEY BARO) aims to engage
the youth of the country in a high-quality learning experience on television.
Targeting
students from Grade 10 to 12, the LG One School One Library invites them to
utilize their knowledge and intellect in an enriching learning experience,
showcasing their talent on a national level. The programme encourages the
talent of children, engaging their minds in an intellectually stimulating show,
giving impetus to their academic growth.
LG
has begun its search for the best young minds in the
country through an online selection process. Contestants were required to
register online for the programme. The second filters for the final contestants
are on online test. The final contestants are selected by a panel of
educationists based on the evaluation of the online test results. A final set
of 80 candidates are selected for the final contest. The winner of the grand
finale stands a chance to win a scholarship worth Rs.1, 800,000.
The
genre of the ‘LG One School One Library quiz show will be education, knowledge
and entertainment.
Commenting
on the quiz show, Mr. D Y Kim, President
of LG Electronics Gulf FZE, said: “We are pleased to launch the LG One
School One Library quiz show. This is a unique programme where students can
showcase their talent and intellect on national television. Through this
programme, we aim to offer the students a platform to build their future. We
urge educational institutes and parents to encourage their children to register
as this is a programme that will certainly enhance their educational skills.”
“Pakistan
is a very important market for LG. Over the years, LG has grown as a brand in
the country. This programme is not only aim to contribute towards to
development of the educational sector of the country, but is also our effort to
give back to the society. LG stands committed in the development of the
country,” Mr. Kim added.
Also
speaking on the occasion, Mr. Imran Aslam, President GEO TV Network said, “This
is a unique programme designed to accelerate the growth of the education sector
in the country. We would like to urge educational institutes to treat the show
as a growth platform for their students, as well as the institute itself. This
show marks the electronics brand as a ‘thinking’ entity that aims to do
something for the country’s educational sector and employment, thereby impact
the economy itself. We hope that all educational institutions in the country
will send in their students to be a part of this unique show.”
###
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global
leader and technology innovator in consumer electronics, mobile communications
and home appliances, employing more than 93,000 people working in over 120
operations around the world. With 2010 global sales of KRW 55.8 trillion (USD
48.2 billion), LG comprises four business units – Home Entertainment, Mobile
Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG
is one of the world’s leading producers of flat panel TVs, mobile devices, air
conditioners, washing machines and refrigerators. LG has signed a long-term
agreement to become both a Global Partner and a Technology Partner of Formula
1™. As part of this top-level association, LG acquires exclusive designations
and marketing rights as the official consumer electronics, mobile phone and
data processor of this global sporting event. For more information, please
visit www.lg.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment
Company is a top global player in flat panel displays, audio players, video
products, monitors, commercial displays and security systems for the consumer
and commercial markets. LG's product areas include LCD and plasma televisions,
LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio
components, video players and plasma display panels. While focusing on creating
feature-rich devices, the company is also pursuing stylish designs and pushing
technological boundaries to improve the home entertainment experience. LG HE
company is also a leader in providing commercial (or B2B) products such as
digital signage, video conference system and IP security cameras.
For further information, please contact:
Asiatic PR - Mustafa M. Hussain, Khurram Zia Khan and Afsar Khan
Ph : 021- 35867576
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