Lahore, November 05, 2012: Tetra Pak, world’s leading
food processing and packaging company, has last week launched a new communication
campaign to create awareness about the nutritional benefits of drinking safe and
healthy juices, especially as part of the breakfast meal.
The objective of the campaign is to create
consumer awareness about the value of complementing meals with a healthy
beverage in convenient and safe Tetra Pak packaging. It also highlights the importance
of packaged juices as a vital component of a balanced diet.
“Packaged juices have always been the product of
choice for health conscious consumers who want to stay active and healthy. The
six layered Tetra Pak cartons protect nutritional value of the juice without
the need of any preservatives. Conveniently available from grocery stores and
other retail outlets, packaged juices are the perfect dietary complement for
all meals, especially breakfast which is the most important meal of the day,”
remarks Kashif Bhatti, Marketing Director Tetra Pak Pakistan.
The campaign includes an engaging graffiti art
competition, which offers young juice drinkers in academic institutions to win
lucrative prizes. The graffiti art competition will be held in seven major
cities.
In the first phase, students of art schools will
paint imagery related to health, nature and happiness on giant wall-sized canvasses.
In the second phase, high school students and teenagers will express their
creativity by painting on life- sized Tetra Pak packages. All participating
entries will be judged by celebrated art critics and winners will get exciting
prizes.
Juice consumption helps provide the body with
the water it needs for hydration and the energy. Juice products are made from
naturally healthy and refreshing fruits and are a good source of Vitamins A and
C, which help protect against immune
system deficiencies, cardiovascular diseases and other serious ailments.
In Pakistan, where the compound annual growth rate of the
juice, nectar and still drinks sector exceeds 16%, more and more health
conscious consumers are drinking packaged juice to supplement their healthy and
natural lifestyles.
ABOUT TETRA PAK®
Tetra Pak® is the world's leading food processing and
packaging solutions company. Working closely with our customers and suppliers,
we provide safe, innovative and environmentally sound products that each day
meet the needs of hundreds of millions of people in more than 170
countries around the world.
With almost 22,000 employees based in over 85 countries, we
believe in responsible industry leadership and a sustainable approach to
business. Our motto, “PROTECTS WHAT’S
GOOD™," reflects our vision to make food safe and available,
everywhere.
More information about Tetra Pak is available at www.tetrapak.com/pk
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