ZONG launches Pakistan’s first Accidental Insurance via Mobile!

Karachi, June 08, 2011: For the first time in the history of Pakistan, ZONG is introducing an insurance plan. ZONG is launching this innovative service in collaboration with Adamjee Life Assurance Co Ltd. With 38% of market share, Adamjee Life Assurance has the reputation of being one of the most prompt and efficient settlers of claims. 

ZONG which has offered many flexible services to its subscribers in the past is now bringing this hassle-free insurance plan. Its users can subscribe to the insurance service simply by sending an SMS. To complete the process the user will be prompted to confirm CNIC number. After verification the user will be allowed to choose from 3 plans. The user can add beneficiary’s details and receive the policy number after confirmation. The subscription fees will be deducted automatically from the customers’ mobile phone balance daily. 

In case of accidental death or disability, the insurance policy can either be claimed by sending an SMS or by submitting the claim form to Adamjee Insurance which is available at all ZONG customer service centers.

Salman Wasay, Head of Marketing – ZONG says, “We are offering this service so that our customers don’t have to visit an insurance company for an insurance policy or worry about any documentation. We want them to feel secure without any hassle.”

Fredrik de Beer, CEO of Adamjee Life Assurance further added, “It is important to protect yourself, your loved ones and other family members, and insurance makes this possible for you. In a way it is a defensive measure taken before calamity strikes. Having an insurance plan is vitally important in today’s world. That is why we have collaborated with ZONG to make it within reach of the masses. Hence this collaboration would go a long way in achieving this goal as it would allow insurance penetration in the masses at an extremely nominal cost. 

Jehanzeb Zafar, Head of Sales & Bancassurance (Adamjee Life) said “Adamjee is dedicated to explore innovative distribution channels that make insurance affordable & accessible, also create awareness amongst the public at large to make insurance part of an individual’s financial and future planning. Collaboration with ZONG is the first example.

Due to the lengthy processes and various documentation requirements of insurance companies, many people are usually unable to avail the benefits of insurance policies. ZONG believes in providing unproblematic services to all its subscribers and for this reason it has commenced this service. ZONG has made the whole process easier than ever before and is offering a comprehensive coverage and easy policy approval process.  **ENDS**

For further information, please contact:  

Asiatic Public Relations Network  - 0213-5837674, 5867576