Lahore, June 6, 2011: Cricket fans gathered in large numbers at Ittefaq Ground in Model Town Lahore to witness the Sprite Cricket Next City Championship Final. Present on occasion was Pakistan’s famous swashbuckling batsman and International cricket star Imran Nazir, who participated as Chief Guest and delighted the audience with his exhibition of batting mastery. First launched in 2010; this is the second season of Sprite Cricket Next, an innovative campaign that aims to unearth hidden talent and pick the best “Gali” (street) cricketers Pakistan has to offer. The 2011 Sprite Cricket Next format has teams of 4 players contending with each other to be crowned the first ever National Gali Cricket Champions of Pakistan. This activity is being held in 13 cities across Pakistan.
Sprite Cricket Next brings to the masses cricketing technology that was previously available only to professionals of the sport. Street cricketers from across the nation are being given the opportunity to showcase their skills and contest against one another to be crowned street cricket champions of Pakistan. Players test their mettle in a specialized cricketing environment and get real time performance updates through speed-guns, action replays and wagon wheels. Each team taking part in the contest is assigned a computer generated unique ID and are provided with a summary of their performance as they progress through the rounds.
Speaking on the occasion Fahad Qadir, Public Affairs & Communications Manager of Coca-Cola said, “The youth of our nation represent a vast reservoir of untapped cricketing talent. The streets where they play are akin to nurseries, from where the budding International stars of tomorrow are groomed and nurtured in the art of cricket. Sprite Cricket Next is not only a tribute to Gali cricket but also to the passionate cricket crazy fans that play it. Through innovative technology, Sprite has brought its unique twist to the traditional game of cricket to the streets of Pakistan and is providing gali cricketers a platform where they can assess and improve their abilities while showcasing their talent for the whole country to see.”
Sprite Cricket Next is one of the many initiatives of The Coca-Cola Company to engage the youth of Pakistan in healthy activities. These activities promote a healthy lifestyle amongst the youth and also build a sense of community. Such initiatives are based on Coca-Cola’s Live Positively philosophy.
The Coca-Cola Company: The Coca-Cola Company is the world's largest non-alcoholic beverage company. Along with the Coca-Cola® trademark, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Coca-Cola®, Diet Coke®, Fanta® and Sprite® beverages, and a wide range of other non-alcoholic beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
Sprite Cricket Next brings to the masses cricketing technology that was previously available only to professionals of the sport. Street cricketers from across the nation are being given the opportunity to showcase their skills and contest against one another to be crowned street cricket champions of Pakistan. Players test their mettle in a specialized cricketing environment and get real time performance updates through speed-guns, action replays and wagon wheels. Each team taking part in the contest is assigned a computer generated unique ID and are provided with a summary of their performance as they progress through the rounds.
Speaking on the occasion Fahad Qadir, Public Affairs & Communications Manager of Coca-Cola said, “The youth of our nation represent a vast reservoir of untapped cricketing talent. The streets where they play are akin to nurseries, from where the budding International stars of tomorrow are groomed and nurtured in the art of cricket. Sprite Cricket Next is not only a tribute to Gali cricket but also to the passionate cricket crazy fans that play it. Through innovative technology, Sprite has brought its unique twist to the traditional game of cricket to the streets of Pakistan and is providing gali cricketers a platform where they can assess and improve their abilities while showcasing their talent for the whole country to see.”
Sprite Cricket Next is one of the many initiatives of The Coca-Cola Company to engage the youth of Pakistan in healthy activities. These activities promote a healthy lifestyle amongst the youth and also build a sense of community. Such initiatives are based on Coca-Cola’s Live Positively philosophy.
The Coca-Cola Company: The Coca-Cola Company is the world's largest non-alcoholic beverage company. Along with the Coca-Cola® trademark, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Coca-Cola®, Diet Coke®, Fanta® and Sprite® beverages, and a wide range of other non-alcoholic beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
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