Karachi, June 05, 2011: The second phase of a major environmental project funded by The Coca-Cola Foundation and being implemented by WWF-Pakistan is now nearing successful completion, even as the World Environment Day is celebrated on the 5th of June. This project gains further significance from the fact that the theme for the World Environment Day this year, as declared by the United Nations is, Forests - Nature at your service.
This project, first started off in November 2008 was for Improving sub-watershed management and environmental awareness in Ayubia National Park (G200-Western Himalayas), and was originally scheduled to end in June 2010. It was subsequently extended up to June this year with enhanced scope, with additional funding from Coca-Cola. Even as the second phase comes to an end, plans are being finalized for a third phase, starting in July this year and lasting a full year till June 2012.
The overarching goal of the project's second phase was to sustain the flow of clean water in selected springs and streams and conserve the area's biodiversity. To achieve this goal, the project focused on ensuring support from key stakeholders for improving watershed management, sustainable use of natural resources, and conservation of biodiversity. It introduced suitable land-use management practices that are now contributing to improved quality and quantity of fresh water, improved natural habitats and improved local livelihoods.
The project area of Ayubia National Park is one of the most popular tourist hill-resorts in Pakistan with approximately 250,000 tourists visiting annually. The Park is located in the Western Himalayas, an area that has been deemed a part of the global 200 Eco-region. Its significance in watershed management is critical and conservation of the Western Himalayas has important linkages with climate change. Through the successful implementation of the project, a long-term and sustainable difference is being made to the preservation of the natural environment and the quality of life of the local communities.
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company markets four of the world's top five soft drink brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. Nearly 1.6 billion servings of The Coca-Cola Company products are consumed every day.
This project, first started off in November 2008 was for Improving sub-watershed management and environmental awareness in Ayubia National Park (G200-Western Himalayas), and was originally scheduled to end in June 2010. It was subsequently extended up to June this year with enhanced scope, with additional funding from Coca-Cola. Even as the second phase comes to an end, plans are being finalized for a third phase, starting in July this year and lasting a full year till June 2012.
The overarching goal of the project's second phase was to sustain the flow of clean water in selected springs and streams and conserve the area's biodiversity. To achieve this goal, the project focused on ensuring support from key stakeholders for improving watershed management, sustainable use of natural resources, and conservation of biodiversity. It introduced suitable land-use management practices that are now contributing to improved quality and quantity of fresh water, improved natural habitats and improved local livelihoods.
The project area of Ayubia National Park is one of the most popular tourist hill-resorts in Pakistan with approximately 250,000 tourists visiting annually. The Park is located in the Western Himalayas, an area that has been deemed a part of the global 200 Eco-region. Its significance in watershed management is critical and conservation of the Western Himalayas has important linkages with climate change. Through the successful implementation of the project, a long-term and sustainable difference is being made to the preservation of the natural environment and the quality of life of the local communities.
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company markets four of the world's top five soft drink brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. Nearly 1.6 billion servings of The Coca-Cola Company products are consumed every day.
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