Islamabad – June 12, 2013: ZONG has launched an exciting youth brand
–Circle – with the tagline “Hamesha Together”, offering the best rates for the
youth. The tagline “Hamesha Together” reflects the concept of how important it
is for youth to be able to connect and stay in touch with their circle of
friends, in order to amplify their life experiences.
Launched after several research and testing studies in the past
year, the Circle is the most convenient and economical “brand” for the youth.
It offers the most pocket friendly sms and call rates for the youth as well. Circle
will
be launched thorugh a unique campaign on the 12th of
June which speaks to the youth in their language and is the perfect product for
their needs.
One
of the most innovative features of Circle is the all new Circle Club. Now, by
joining the Circle Club, youngsters can stay in touch with their friends,
always – hence, “hamesha together”. The circle club feature can be activated by
simply dialing *456# from any Zong sim, or by buying a new circle sim.
Sajid
Mehmood, Chief Commercial Officer of ZONG, states, “The youth form a major bulk
of the population of Pakistan, about 63%. This shows that it is our
responsibility to to empower the young people in our country and help them
build their skills and talent. ZONG has always supported and encouraged the
youth of Pakistan and helped them nurture their talent, through several initiatives
in a wide range of areas from sports, fashion, to music. Our new initiative,
Circle, offers the cheapest packages to the youth to help them stay in touch
with their friends and loved ones, in a simple way”.
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