Sixth Tetra Pak Dairy Index
highlights surge in demand for ready-to-drink flavoured milk driven by busy,
health and taste conscious consumers
Karachi / LAUSANNE,
Switzerland (7 June 2013) – New research from Tetra Pak®, the world’s leading food
processing and packaging company, forecasts that flavoured milk consumption
will grow at more than double the rate
of white milk globally between 2012 and 2015. Consumers are increasingly
turning to tasty, nutritious and conveniently packaged flavoured milk as an
alternative to other beverages, creating
opportunities for dairies to improve profitability.
Flavoured milk, the second most widely consumed
Liquid Dairy Product (LDP) after white milk, is forecast to increase by a
compound annual rate (CAGR) of 4.1% between 2012 and 2015, rising from 17.0
billion litres to 19.2 billion litres. Developing countries will drive demand
amidst a growing number of new flavours and products focused on health. White
milk is forecast to grow by 1.7% (CAGR) during the same period - from 208.5
billion litres in 2012 to 219.5 billion litres in 2015. Total LDP demand is set
to grow by 2.4% from 280.3 billion litres to 301.3 billion litres during this
period, according to Tetra Pak research.
“With white milk increasingly commoditized, flavoured milk offers dairies
the opportunity to provide value not only to consumers but to their bottom
line,” said Dennis Jönsson, President and CEO of Tetra Pak Group. “With the
right flavours, portion sizing and formulation, flavoured milk can meet a huge
range of health, nutritional and lifestyle needs.”
Tetra Pak has identified four drivers fuelling the rise in flavoured milk
consumption: First, the desire for
nutritious and healthy food, which is prompting consumers, particularly in
developing countries, to turn to nutrient-rich milk products. Second,
urbanisation, rising prosperity and the pace of modern life, which has
increased “on-the-go” consumption of ready-to-drink (RTD) flavoured milk in
convenient portion packs. Third, consumers’ eagerness to try new food and
drinks, with flavoured milk well-poised to meet that need. And fourth,
consumers seeking “indulgent” eating and drinking experiences as a way of
escaping the daily grind during times of economic uncertainty.
“People don’t mind spending a bit more for small indulgences when times
are tough and they are making bigger sacrifices,” said Libby Costin, Global Portfolio Marketing
Director.
(MORE)
Though flavoured milk consumption is still low
compared to other beverages, such as carbonated soft drinks, positive consumer
perceptions about the health benefits of milk are creating opportunities to
significantly increase flavoured milk consumption, according to Tetra Pak. The
growth rate for flavoured milk consumption is expected to be more than triple
that of carbonated soft drinks in 2012-2015. During that period carbonated soft
drinks are forecast to grow by 1.3% (CAGR) compared with an estimated of 4.1%
(CAGR) for flavoured milk.
Traditionally consumed by kids who enjoy its taste, Tetra Pak sees scope
for growth beyond kids to teens and adults, and beyond taste to reach the
“sweet spot” where taste and health meet.
“For consumers unwilling to compromise on taste,
health or convenience, flavoured milk is proving an increasingly popular
alternative to other beverages,” said Jönsson.
While demand for flavoured milk is forecast to rise globally, demand in
developing countries, particularly across Asia and Latin America, is set to
outpace that of developed countries in North America and Europe, highlighting
emerging economies as the growth engines of the dairy industry.
In fact, seven of the world’s top 10 flavoured milk
markets are developing countries, Tetra Pak research shows. China is the
world’s largest, followed by the United States and India. Increased demand for
flavoured milk from 2009 to 2012 was mainly driven by four emerging countries:
Brazil, China, India and Indonesia.
The trend is set to continue from 2012 to 2015.
While developing countries accounted for 66% of flavoured milk consumption in
2012, this is forecast to rise to 69% by 2015. China, South Asia and Southeast
Asia drink more than half the world’s flavoured milk. In fact, just six Asian
countries – China, India, Indonesia, Malaysia, the Philippines and Thailand –
consume 47% of the world’s flavoured milk, Tetra Pak research shows.
Cartons have become the established packaging format
for flavoured milk, according to Tetra Pak. They accounted for 62% of RTD flavoured milk packaging in 2012, up from 57% in 2009, and are expected to rise to above 64% in 2015,
with portion packs expected to reach 81% of RTD flavoured milk consumption.
The sixth Tetra Pak
Dairy Index can be viewed in full at: www.tetrapak.com/dairyindex
(END)
Posts
0 comments:
Post a Comment