OVER THREE MILLION LG FRONT LOAD WASHING MACHINES SOLD IN KOREA SINCE 2002

LG’s Front Load Washing Machines Achieve Incredible Sales Mark, Underpinned by Innovations Including the Direct Drive and 6Motion Direct Drive Technology

Seoul / Karachi: 28 August, 2012 – LG Electronics (LG) announced that it has sold more than three million units of its front load washing machines in Korea in the ten years since 2002, underscoring the company’s reputation for manufacturing quality products. The incredible sales accumulated in the Korean market over the ten year period translate to LG having sold one front load washing machine every two minutes – or an astounding 820 units per day.

“It has been a decade since LG sold its first front load washing machine on the Korean market,” said Moon-bum Shin, Executive Vice President and CEO of LG Electronics

Home Appliance Company. “We believe its successful sales record in Korea can largely be attributed to LG’s innovative breakthroughs, such as our 6Motion Direct Drive technology powered by the Direct Drive. LG is always working on finding the best possible solutions to satisfy consumers.”

Since 2009, LG has incorporated 6Motion Direct Drive technology into all of its front load washing machines with a capacity over 13 kilograms in the Korean market, enabling consumers to delicately, yet thoroughly wash their laundry, as though they had done it with their own hands. Also, even though the washing machines have a larger capacity, the Direct Drive enables them to achieve greater durability and energy efficiency. Moreover, the LG front load washing machines operate with reduced noise levels and vibration.

LG’s initial front load washing machines in the Korean market came with capacities ranging from a modest 5 to 7.5 kilograms. With great effort and engineering skills, LG is now able to produce washers that can accommodate up to 19 kilograms of laundry in a single load, roughly triple the original size within a ten year span. This impressive increase in scale has helped LG to successfully meet the needs of today’s busy Korean consumers.

Throughout its history, LG has continuously introduced innovative washing machine technologies into the market. LG developed world-first steam technology in 2005 to offer more thorough cleaning as well as allergy-care, and then in 2008 came Speed Wash, which reduced washing times and enhanced consumer convenience. In 2011, LG introduced its smart front load washing machine equipped with Smart Access, enabling washer operation to be monitored remotely via smartphone application.

 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.