Google+ THE FOURTH GENERATION VRF SYSTEM TAILORED FOR THE MIDDLE EAST CLIMATE ~ Asiatic PR ایشیاٹک پبلک ریلیشنز

Wednesday, November 13, 2013

Designed exclusively for the Middle East, the cooling-only Multi V IV delivers the best energy efficiency of any VRF solution on the market 

KARACHI / DUBAI, Nov. 12, 2013 - These days, saving energy has become a top priority for countries all over the world. Individuals, corporations and governments are all stepping up their efforts to see energy consumption drop to more sustainable levels.

The Middle East is no exception. According to the European Business Chamber of Commerce, EuroCham, the region’s steadily growing economy is set to cause power consumption levels to double between 2010 and 2020. Along with this dramatic
surge in the demand for energy, related investment and spending are also predicted to accelerate.

As such, all member countries of the Association of GCC have begun sharing information and working on increasing energy efficiency through a number of cooperative initiatives. The association aspires to significantly cut energy usage across the entire region over the course of the coming years.

As a result of multilateral government action in Middle East and a greater level of consumer awareness, highly efficient heating, ventilation and air conditioning (HVAC) solutions are now in hot demand. In order to satisfy consumers and comply with new energy regulations, manufacturers are busily developing the next generation of efficient, high performance HVAC solutions.

Consuming less electricity and offering better reliability than other VRF products – including chillers – the variable refrigerant flow (VRF) solution is widely acknowledged as the energy efficient choice for large-scale facilities. With a range of innovative smart technologies and features, and the ability to provide exceptional heating and cooling, VRF systems are becoming more and more popular around the globe.

In the Middle East, however, heating functionality is not considered essential due to the region’s hot and humid climate. Responding directly to local environmental conditions and consumer need, LG Electronics (LG) has developed a cooling-only VRF solution that delivers maximum comfort with incredible energy efficiency.


#LG Multi V IV: The Best Ever VRF Solution, Designed Specifically for the Middle East Climate

LG pays close attention to the needs of every market in which it operates. The company conducts extensive research in order to tailor its industry leading solutions to the specific requirements of real customers and real climatic conditions. Geared to meet the needs of the Middle East consumers, the new Multi V IV is the very embodiment of LG’s consumer-centric, region-specific ethos.

With the elimination of heating functionality, this superior cooling-only VRF air conditioner is the perfect solution for the Middle East’s year-round hot weather conditions. Additionally, the system delivers top-notch energy efficiency via a number of proprietary, performance-boosting systems.

The Multi V IV’s stellar 4.78 coefficient of performance (COP) is a result of LG’s commitment to developing and implementing highly efficient air conditioning technologies. For example, the High Pressure Oil Return (HiPORTM) system returns oil directly into the compressor, effectively eliminating a major cause of ‘hidden energy loss’ and improving part load efficiency across the Multi V IV’s 15Hz to 150Hz operational range. Thanks to LG’s fourth generation inverter compressor – the high-side shell (HSS) scroll inverter – and a BLDC-type motor coil, this advanced cooling-only VRF solution also achieves superior efficiency in part load conditions.

Meanwhile, the Cooling Optimized Heat Exchanger Circuit’s longer flow path, designed specifically to enhance cooling functionality, boosts integrated part load efficiency by 30 percent. The Multi V IV employs six bypass valves, instead of the typical four valve arrangement, resulting in incredibly precise refrigerant control as well as more economical performance in part load.

Going Beyond Your Standard

For eight of the last 10 years, LG has been the world’s top selling producer of residential temperature control solutions. Leveraging its success and technological leadership in this sector, LG has also become a central player in the global CAC market.

The first VRF system to incorporate LG’s complete collection of groundbreaking air conditioning technologies, the Multi V IV provides optimal energy efficiency and a host of other benefits that truly go beyond the standard.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC) and energy solution company, which provides Residential Air Conditioning (RAC), System Air Conditioning (SAC), Lighting Solutions and Building Management Systems (BMS) around the world. Based on technological leadership, LG AE has been increasingly expanding into specialized B2B solutions with a central focus on eco-friendliness and energy efficiency. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE provides the most efficient and pleasant HVAC and Energy solutions, applicable to any kind of environment from households to large sized businesses and industries. For more information, please visit www.lg.com.


Media Contact

Asiatic PR: Khurram Zia Khan or Afsar Khan Ph: 35867576 – 35837674

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