Lahore, October 09, 2013: ‘Fanta Rocks’, the fun-filled music talent hunt that
was launched earlier in the summer by Fanta, climaxed this week with the launch
of the Fanta Rocks song, rendered beautifully by the winners of the talent
hunt, singing together with iconic rock band, Noori. The music video of the
song also features the 2 young winners of the talent hunt, Shaheer Naveed and
Maria Fatima, who had emerged as winners from the talent hunt that extended to
200+ schools and reached out to an estimated 120,000+ schoolchildren between
the ages of 12 and 17.
The
2 winners first got the unique chance of composing the song together with
Noori, and then shooting an exclusive music video with the band. During the
process they were also given the opportunity of living the life of rock stars
and interacting with the band all the way at the Fanta Rock Station. With the
release of the fun-filled and playful music video, Fanta has fulfilled the
promise it made to all its followers. Following the release, the music video
has immediately started gathering a strong fan following.
Speaking
about the Fanta Rocks initiative, Rizwan U. Khan, General Manager, The
Coca-Cola Export Corporation, Pakistan & Afghanistan stated, “Fanta has a
strong association with teenagers and this initiative is our way of giving
young consumers an opportunity to participate in an exciting and competitive
activity that succeeded in bringing out their hidden talent”.
One
of the winners, young Maria Fatima described her experience with Fanta and
Noori as “awesome!” and added, “I have said it before and I will say it again,
that this was truly one in a million chance,”
The
other winner, a thoroughly enthused Shaeer Naveed summed up his own experience
in one word: “Fantastic!”
Apart from the jamming
sessions and personal mentoring by Ali Noor and Ali Hamza, the two winners got
the chance of indulging in various fun-filled activities. Games like dumb
charades, rhyming and beat boxing sessions were some of the playful activities
that Fanta has provided them.
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