More Than 130 Carriers on Board to Roll Out LG’s Latest Premium Device
The LG G2 brings everything together in a device with
comfortable, functional, convenient and beautiful design. The LG G2 shifts the
paradigm in smartphone design by placing all the buttons on the rear of the
device, making this the first smartphone to be completely devoid of buttons on
the sides of the device. The Rear Key concept came from the realization when
studying users that the larger the phone became, the more difficult it was to
properly access the side buttons. Moving the main buttons to the back of the
phone gave users more control since this place was where individuals’ index
fingers are naturally located. Researchers also found that moving the buttons
also resulted in fewer dropped phones when adjusting the volume while talking.
Long-pressing on the rear-mounted volume keys allows
users to launch QuickMemoTM and the camera, making note taking and
photo capturing even easier than before. And if the LG G2 is lying on a surface
face up, there’s no need to lift the phone to press the power button on the
back. With KnockON, the LG G2 can be powered on by simply tapping twice on the
display.
NEW YORK / KARACHI, Aug. 12, 2013 — LG Electronics
(LG) today
unveiled its latest flagship smartphone LG G2, the first smartphone introduced
under LG’s new “G” Series for premium devices. Nearly 700 guests from over 30
countries converged at the renowned Frederick
P. Rose Hall, Home of Jazz at Lincoln Center in New York for the global introduction
of the device. The LG G2 exemplifies LG’s aim to bring forth more
customer-centric innovations. Based on LG’s research of consumer lifestyle and
behaviors, the smartphone offers users more real-life benefits such as
ergonomic design, practical functions and an intuitive user experience.
“Our definition of innovation today is technology that truly resonates with
consumers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile
Communications Company who welcomed the guests to the event. “We have always
listened to and learned from consumers in pursuit of innovation. We took this
research to new heights in developing LG G2, the most exciting and ambitious
phone in our company’s history.”
New
Perspective in Smartphone Design
The LG G2 brings everything together in a device with
comfortable, functional, convenient and beautiful design. The LG G2 shifts the
paradigm in smartphone design by placing all the buttons on the rear of the
device, making this the first smartphone to be completely devoid of buttons on
the sides of the device. The Rear Key concept came from the realization when
studying users that the larger the phone became, the more difficult it was to
properly access the side buttons. Moving the main buttons to the back of the
phone gave users more control since this place was where individuals’ index
fingers are naturally located. Researchers also found that moving the buttons
also resulted in fewer dropped phones when adjusting the volume while talking.
Long-pressing on the rear-mounted volume keys allows
users to launch QuickMemoTM and the camera, making note taking and
photo capturing even easier than before. And if the LG G2 is lying on a surface
face up, there’s no need to lift the phone to press the power button on the
back. With KnockON, the LG G2 can be powered on by simply tapping twice on the
display.
Edge-to-Edge Display and Best-In-Class Power Capacity
LG upped the ante by
incorporating a 5.2-inch Full HD display in the LG
G2, the largest display designed for one-handed operation in today’s popular
2.7-inch width smartphone category.
In
addition to the expansive viewing experience, LG’s innovative Dual Routing
technology reduced the phone’s bezel to a mere 2.65mm on the side edge. And with proven IPS technology, the
LG G2 offers superior graphics, accurate colors and clear images without any
distortion.
Moreover, the LG G2 employs
Graphic RAM (GRAM) for more efficient energy usage. GRAM reduces the display’s
energy use by up to 26 percent on a still frame and increases overall usage
time on the device by approximately 10 percent. And with a generous 3,000mAh
battery that is thoughtfully designed to take maximum advantage of the interior
space, the LG G2 is more than ready for a full day’s work.
OIS and High Resolution for Great Pictures
The LG G2 comes equipped with
Optical Image Stabilizer (OIS) technology to prevent blurring, allowing for
clearer, brighter and sharper images even when in motion or shooting in dim environments.
Most current smartphone cameras with OIS tend to offer resolution in the 4MP to
8MP range. The G2 is unique in that it offers 13MP and OIS technology in a slim
design without a protruding lens. And features such as Super Resolution and Multi-point AF
helps keep everything in focus, just like a standalone point-and-shoot digital
camera.
Studio Quality Hi-Fi Sound
In recent years, there has
been an increase in consumer demand for superior sound in smartphones as high
quality multimedia content becomes more ubiquitous. Smartphones have become
hubs for entertainment of all kind — TV shows, movies, games — and consumers
expect the sound to be just as good as the image. The LG G2 is the first
smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that
reproduces studio-like quality sound, far superior to a CD. Now consumers can
hear a level of realism in sounds that haven’t been possible before in a smartphone.
Practical UX Connected to Everyday Life
Research shows that the most
frequently used smartphone features are the most basic ones which users often
take for granted such as SMS, social networking, directions and of course,
making phone calls. The LG G2 comes with a number of user experience (UX)
features that provide the most practical value by focusing on a smartphone’s
most popular tasks:
l Answer Me — Automatically answers the call after
lowering the ringtone when the phone is raised to one’s ear
l Plug & Pop
— Recommends options or related features to choose from when the earphone or
USB cable is detected
l Text Link — Information embedded in text messages can be selected
and easily saved in memo or calendar and searched on a map or the internet
l QuickRemote — Not
only can LG G2 be used to remotely control popular home entertainment devices,
it can also learn from conventional remote controls and be customized to
operate multiple devices with flexible layouts and keys
l Slide Aside —
Enables easier multitasking by simply “sliding” open apps off to the side using
a three-finger swipe
l Guest Mode —
Protects owner’s privacy by displaying only pre-selected apps when guests access
the phone with a secondary unlock pattern
Unmatched Performance with Next Generation LTE
The LG G2 runs
on the industry’s most advanced mobile chipset, Qualcomm®
Snapdragon™ 800 Processor and redefines the smartphone experience through
stunning performance, rich graphics and outstanding battery efficiency. Through
a long-term partnership with Qualcomm, LG was able to deploy the chipset
integrated perfectly with the hardware to offer powerful and yet stable performance.
Following the global launch
event in New York City on August 7, the LG G2
will be rolled out globally in over 130 carriers in the next eight weeks
starting in South Korea followed by North
America, Europe and other key markets. Specific
dates for market availability will vary by region and carrier.
Key
Specifications:
l Processor: 2.26GHz Quad-Core Qualcomm® Snapdragon™ 800 Processor
l Display:
5.2-inch Full HD IPS (1080 x 1920 pixels / 423 ppi)
l Memory: 32GB /
16GB
l RAM: 2GB
LPDDR3 800MHz
l Camera: Rear
13.0MP with OIS / Front 2.1MP
l Battery : 3,000mAh
l Operating
System: Android Jelly Bean 4.2.2
l Size: 138.5 x
70.9 x 8.9mm
l Colors: Black
/ White
# # #
About LG Electronics, Inc.
LG
Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator
in consumer electronics, mobile communications and home appliances, employing
87,000 people working in 113 locations around the world. With 2012 global sales
of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units —
Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning
& Energy Solution and Vehicle Components — and is one of the world’s
leading producers of flat panel TVs, mobile devices, air conditioners, washing
machines and refrigerators. LG Electronics is a 2013 ENERGY STAR®
Partner of the Year. For more news and information on LG Electronics, please
visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
The LG
Electronics Mobile Communications Company is a global leader and innovator in
mobile communications. With its breakthrough technologies and innovative
designs, LG continues to establish a number of benchmarks in the smartphone
market, while also helping create a better lifestyle for consumers by
delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term
Evolution (LTE) technology, LG continues its commitment to developing
ground-breaking LTE technologies and fulfilling consumer demands with differentiated
LTE devices of the highest quality, all of which are based on the company’s
wealth of LTE patents and technical knowledge. For more information, please
visit www.lg.com.
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