August 6, 2013, Lahore: To celebrate the essence of Ramadan,Coca-Cola Pakistan organized an exclusive Iftar at LABARD (Lahore Businessmen Association for Rehabilitation of Disabled) to share the blessings of this holy month with the disadvantaged of our society. The event was attended by MNA, Mr. Pervez Malik, Coca-Cola employees, students of LABARD's vocational center and staff. This is the fourth year that Coca-Cola has conducted a Ramadan campaign which ties in beautifully with The Company’s philosophy of spreading happiness.
Distinctively decorated Coke Caravans were parked outside LABARD with a surprise element; The Coca-Cola Happiness Truck.
The premise of the truck was to reinforce the charitable, festive and magical feel of Ramadan by spreading cheers of joy and glad tidings. The truck gave out gifts to all those who were present at the venue.
Speaking at the event Rizwan U. Khan, GM, Coca-Cola Pakistan & Afghanistan, stated, “We do not just sell beverages, we sell an outlook of optimism and positivity. Coca-Cola Ramadan Campaign embraces the notion of sharing via small acts of kindness. Together with partners like LABARD, we are trying to build a better future for generations to come."
Present at the location, MNA Pervez Malik said “LABARD has established itself as a premier organization working for the rehabilitation and welfare of physically handicapped persons. We not only try to inculcate self-pride in them but also help them resurrect their lives by becoming productive members of our community”.
The Iftar was part of Coca-Cola’s unique Ramadan campaign that centers around the power of sharing. The campaign is not about uniting people around one single cause, but rather about inspiring them to take part in sharing, that collectively spread happiness in a big way.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journeyat www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
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