G Branding for All Future LG’s Premium Phones
KARACHI / SEOUL, July 18, 2013 — The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the
first smartphone from LG to be launched as part of the company’s new “G”
premium brand. Future smartphones in the same series will carry only the G name
while the branding of mobile devices that have already been introduced will
continue unchanged.
“Our vision is to make LG’s
newest G devices synonymous with excellence, raising the bar even further for
the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile
Communications Company. “The new G2 will build upon the excellent reputation established by previous
G Series products.”
Furthermore, LG’s premium 4:3
display smartphones will be rebranded as simply “Vu:” going forward. All of
LG’s smartphones feature next generation core technologies and familiar UX with
each series highlighting a different facet of the company’s product expertise.
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a
global leader and technology innovator in consumer electronics, mobile communications
and home appliances, employing 87,000 people working in 113 locations around
the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG
comprises five business units — Home Entertainment, Mobile Communications, Home
Appliance, Air Conditioning & Energy Solution and Vehicle Components — and
is one of the world’s leading producers of flat panel TVs, mobile devices, air
conditioners, washing machines and refrigerators. LG Electronics is a 2013
ENERGY STAR® Partner of the Year. For more news and information on
LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company
is a global leader and innovator in mobile communications. With its
breakthrough technologies and innovative designs, LG continues to establish a
number of benchmarks in the smartphone market, while also helping create a
better lifestyle for consumers by delivering a wholly enhanced smartphone
experience. As a leader in 4G Long Term Evolution (LTE) technology, LG
continues its commitment to developing groundbreaking LTE technologies and
fulfilling consumer demands with differentiated LTE devices of the highest
quality, all of which are based on the company’s wealth of LTE patents and technical
knowledge. For more information, please visit www.LG.com.
Media
Contact
Asiatic
PR: Khurram Zia Khan or Afsar Khan Ph: 35867576 – 35837674
Posts
0 comments:
Post a Comment