Naran, June 19, 2013:Coca-Cola Pakistan in collaboration with WWF- Pakistan organized a clean-up drive to clean the most visited tourist site of Pakistan, Lake Saif-ul-Mulook.The activity comprised of people of all ages and walks of life. More than 80 people volunteered to partake in the clean-up drive of Lake Saif-ul-Malook. The clean-up drive is part of Coca-Cola & WWF’s
ongoing project titled “Environment Conservation Project, Ayubia” which commenced in 2009, and since then the project has been scaled up every year.
ongoing project titled “Environment Conservation Project, Ayubia” which commenced in 2009, and since then the project has been scaled up every year.
A diverse group of people consisting of students & teachers from the local communities, Coca-Cola and WWF employees cleaned up the areas surrounding Saif-ul-Malook. Renowned for its immense scenic beauty, the lake remains one of the most widely visited tourist destination of the country; resultantly due to the heavy traffic of tourists the lake surrounding gets heavily littered, which in turn affects the biodiversity and contaminates the water resource. The premise of the activity is to foremost maintain the beauty of Saif-ul-Malook, and then raise awareness on environmental issues and Coca-Cola’s role in preserving environment for future generations. Through the activity a total of 567kgs of waste was collected and safely disposed of.
Whilst speaking about the activity, Rizwan U. Khan, General Manager, Coca-Cola Pakistan added “We continuously work to balance the water we use in our finished beverages by participating in such replenishment initiatives that support local communities and nature. Coca-Cola also carried out this activity in October 2009, this year thetotal litter collected was 567kgs.The WWF & Coca-Cola partnership is transforming the way we think and act about the environment”.
The partnership between Coca-Cola Pakistan and WWF is an extensive environment conservation project with an investment of US$ 600,000. The salient features of the project includes:watershed management, the slope stabilization, afforestation, rainwater harvesting, environmental education at schools and community level, alternate energy sources introduction (solar water heaters, fuel efficient stoves, and roof insulation). Furthermore, it provides numerous job opportunities to the local communities through capacity building of communities in plant nurseries establishment, women vocational center establishment, ecotourism guides training. More than 40,000 trees are planted on communal lands around the Ayubia National park.
Coca-Cola invests millions of dollars to support its Corporate Social Responsibility (CSR) initiatives. Till date the Company has contributed over USD 6.5 million for its CSR initiatives, impacting tens of thousands of lives. ItsCSR initiatives cover a diverse range of sectors such as, Education, Healthcare, Women Empowerment and a prime focus on Environment. Supplementing its CSR portfolio, Coca-Cola Pakistan has also been at the forefront of corporate philanthropy, especially at times of natural disasters. Through its contributions and efforts, Coca-Cola has established itself as one of the most well reputed organizations in the country.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day.
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees.
For more information, please www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
About WWF- Pakistan
WWF - Pakistan is a proud component of the WWF International family network, one of the world's largest and most experienced independent conservation organizations, with almost four million supporters, 4,500 staff members and a global network active in more than 100 countries.
World Wide Fund for Nature - Pakistan was formed in 1970 to address the growing environmental and conservation issues in Pakistan that not only affected the flora and fauna, but were also affecting the human population. For the first fifteen years, it was a small organization which relied on individuals for financial support and honorary scientific input. It was in the late 80s that the first formal project for environmental education was started. Since then, the programs of WWF – Pakistan and its staff have expanded rapidly to increase its conservation efforts. Today, WWF-Pakistan is the leading environment sector NGO in Pakistan
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