Visa to launch its exclusive Visa Signature premium card in the Middle East

Karachi, March 22, 2013: Visa, the leading global payments technology company, recently announced the launch of its exclusive Visa Signature premium card in the Middle East region. The newly-introduced premium card focuses on providing an affluent segment of customers with attractive and exclusive travel, dining and lodging privileges, offered both locally and globally.

Offering a superior way to pay, with preferential benefits that enhance the individual quality of life, the Visa Signature premium card comes with a wide array of rewards, including priority customer service and an on-call concierge facility, comprehensive insurance coverage and emergency travel services, as well as special privileges designed to enrich the card holder’s lifestyle.

The benefits offered by the new Visa Signature card span four categories – from dining to indulgence to lifestyle to travel, and offers access to over 30 VIP lounges at airports around the world.

Kamran Siddiqi, General Manager for Visa in MENA, said: “The launch of the Visa Signature card is another important step in our ongoing strategy to launch the type of premium products that are especially popular in this region.

“Visa Signature is perfectly aligned for our affluent segment in the Middle East and is an innovative product with great rewards and travel benefits. Visa offers an all-embracing series of payment products and is continually innovating by enhancing our products and services, and the launch of the Visa Signature card is the latest initiative in this direction.”

“Owning a Visa Signature card denotes a class above for the card holder who can now experience incredible packages, higher rewards, special offers and upgrades at some of the finest hotels and resorts.”

He added: “Through extensive research, Visa understands the needs and wants of today’s affluent customer. The Visa Signature card delivers this through 24 hours concierge service, a team of personal assistants available to, from anywhere in the world to assist you with travel reservations, entertainment plans, business meeting arrangements, and special shopping requests.

Visa Signature offers customers acceptance at more than 29 million worldwide locations, including one million ATMs in the Visa Global ATM Network.

Issuing banks will introduce the Visa Signature credit card in the region in the coming weeks and will be providing details to their respective customers.

Notes to Editors:

To find out about other news from Visa, please visit: www.visacemea.com/press

About Visa:

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 10,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.