DUBAI, U.A.E - 5th February 2013 -
Emirates, one of the world’s fastest growing airlines, and the Formula One
group have announced a five year agreement appointing Emirates as a Global
Partner of Formula 1® starting with the imminent 2013 season.
The announcement
was made today by HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief
Executive, Emirates Airline & Group and Bernie Ecclestone, Chief Executive
Officer of the Formula One group.
Emirateswill
have a strong branding presence at 15 races on the 2013 FIA Formula One
World Championship™ calendar across Europe, Asia, Australasia, North America
and South America. Starting at the Grand Prix™ in Malaysia (22-24 March 2013),
the distinctive Fly Emirates branding will be seen at historic circuits
such as Silverstone in Great Britain, Monza in Italy and Interlagos in Sao Paolo,
Brazil.
“This is an
exciting global opportunity to align two world leading brands. The ambition,
cutting-edge technological standards and worldwide reach of Formula One go hand
in hand with Emirates’ vision and ambition,” said Sheikh Ahmed.
“For many years,
Emirates has been at the forefront of sports partnerships across the world.
With the addition of this global partnership with the Formula One group we are
continuing to expand our sponsorship portfolio, which I’m sure will be
appreciated by sports fans. Today’s Formula One partnership follows on from our
recent sporting announcements such as re-signing a multi-year sponsorship
agreement with Arsenal Football Club, being a sponsorship partner of the 2014
Commonwealth Games and becoming the Official Airline of the ATP World Tour
tournament.”
As part of the
Formula 1® Global Partner agreement, branding will be displayed on circuit
bridges and associated ground signs and Emirates will make full use of the
world-renowned Formula One Paddock Club™.
Bernie Ecclestone,
Chief Executive Officer of the Formula One group commented: “Emirates has a
first class international reputation and I’m very pleased to welcome such a
prestigious company as a global partner of Formula One. Watching Formula One
races live in flight will be something special for Emirates customers and
Emirates branding at this many races on the calendar will lend strong support
to their ambitious expansion plans. With considerable overlap between their
priority markets and our own I look forward to many successful years working on
this important partnership together”.
Emirates’ 128 destination
network enables motor racing fans to reach virtually all Formula 1®locations for
the 2013 season, beginning with Kuala Lumpur 22-24 March through to Sao Paulo
22-24 November.
About Emirates:
Emirates is one
of the world’s fastest growing airlines. With a fleet of nearly 200 fuel
efficient aircraft, the multi-award winning carrier flies to 128 destinations.
In 2012, Emirates launched a host of exciting new destinations; Dublin, Rio de
Janeiro, Buenos Aires, Dallas Fort Worth, Seattle, Lusaka, Harare, Ho Chi Minh
City, Barcelona, Lisbon, Erbil, Washington DC, Adelaide, Lyon and Phuket.
Warsaw, Algiers and Tokyo International Airport (Haneda Airport) will join the
Emirates’ network in 2013 under its new “Hello Tomorrow” banner. Also in
2013, Emirates’ ambitious expansion plans are being supported by the opening of
the world’s first purpose-built A380 concourse in Dubai.
About Formula 1®
Formula 1®,
which began in 1950, is the world’s most prestigious motor racing
competition and the world’s most popular annual sporting series. In 2012
it was watched by over half a billion unique television viewers from 187
territories. The 2013 FIA Formula One World Championship™ is scheduled to run
from March to November spanning 20 races across five continents. Formula One
World Championship Limited is a subsidiary of the Formula One
group, founded by Chief Executive Officer Bernie Ecclestone, and holds the
exclusive commercial rights to the FIA Formula One World Championship™. For
more information on Formula 1® visit www.formula1.com.
Emirates-sponsored
Formula 1® events in 2013 –
connecting fans around the world
·
2013 FORMULA 1
PETRONAS MALAYSIA GRAND PRIX (Kuala Lumpur) 22-24 March – up to
4 daily services; A380, Boeing 777, Airbus A330-200
·
2013 FORMULA 1 UBS
CHINESE GRAND PRIX (Shanghai) 12-14 April – double daily
service; A380, 777
·
2013 FORMULA 1
GRANPREMIO DE ESPAÑA (Catalunya) 10-12 May – daily flight to
Barcelona; 777
·
FORMULA 1 GRAND
PRIX DUCANADA 2013 (Montréal)7-9 June – via
either New York (double daily A380) or Toronto (3 weekly A380 flights)
·
2013 FORMULA 1
BRITISH GRAND PRIX (Silverstone) 28-30 June – via Birmingham
(double daily 777, London Heathrow 5 X daily A380s, London Gatwick
(triple daily, 777) or Manchester (triple daily; 777, A380)
·
FORMULA 1
GROSSER PREIS VON DEUTSCHLAND (Nürburgring) 5-7 July – via
Frankfurt (triple daily 777) or Dusseldorf (double daily, 777)
·
FORMULA 1 MAGYAR NAGYDÍJ 2013(Budapest)
26-28 July – via Vienna (double daily except Tuesday; 777, Airbus
340-500)
·
2013 FORMULA 1
SHELL BELGIAN GRAND PRIX (Spa-Francorchamps) 23-25 August – viaDusseldorf
(double daily, 777)
·
FORMULA 1 GRAN
PREMIO D’ITALIA 2013 (Monza) 6-8 September – via Milan
(triple daily; 777, Airbus 330-200)
·
2013 FORMULA 1
SINGAPORE GRAND PRIX (Singapore) 20-22 September – 4 daily flights;
777, A380
·
2013 FORMULA 1
KOREAN GRAND PRIX (Yeongam) 4-6 October – double daily to
Seoul except Wednesday and Friday; A380, 777
·
2013 FORMULA 1
JAPANESE GRAND PRIX (Suzuka) 11-13 October – Tokyo Narita
International Airport (daily A380),Tokyo Haneda International Airport - daily
from 3rd June 2013, 777 aircraft
·
2013 FORMULA 1
AIRTEL INDIAN GRAND PRIX (New Delhi) 25-27 October – up to
6 daily flights to Delhi; 777, A330-200
·
2013 FORMULA 1
UNITED STATES GRAND PRIX (Austin) 15-17 November – via Houston
(daily 777) or Dallas (daily 777)
·
FORMULA 1
GRANDE PRÊMIO DO BRASIL 2013(São
Paulo)22-24 November – daily to Sao
Paulo; 777
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