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Karachi, January 29, 2013: Habib Bank Limited (HBL) - Pakistan’s largest bank - signed a business alliance agreement with Cinepax Limited, Pakistan for working on different initiatives ranging from installation of HBL ATMs to branding and promotional activities across Cinepax’s countrywide network of cinemas.
The agreement was signed by Faiq Sadiq - Head, HBL Payment Services - and Hashim Raza - COO, Cinepax Limited.
“HBL aims to partner with the entertainment industry in Pakistan in order to create value for its existing and prospective customers by providing them access to smart financial solutions beyond the traditional means of banking”, said Mr. Faiq Sadiq.
Addressing the participants, Hashim Raza mentioned that such collaborative partnerships are a win-win for both organizations where it will not only help HBL promote its brand through Cinepax’s venue and an in-cinema reach to up to 12,000 people per day but it will also create value for Cinepax, with its cutting-edge theater and technology that enhances the movie going experience for audiences in the entertainment starved Pakistani target market.
About HBL
HBL is Pakistan’s largest bank with a network of over 1,450 branches across the country and a presence in 25 countries outside Pakistan. The Bank has over 6 million customer relationships. HBL enjoys a leadership position in Pakistan’s Retail and Corporate Banking sectors and a strong presence in Consumer, Commercial and Investment Banking. Additional information may be found at www.hbl.com
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