Tetra Pak graffiti artists ‘juice up’ to win big

Tetra Pak graffiti artists ‘juice up’ to win big

Islamabad, December 20, 2012: Tetra Pak, the world’s leading food processing and packaging company, has announced the winners of its month long Graffiti Art competition. More than 200 young artists from 7 cities across Pakistan participated in the packaged juice awareness campaign, creating graffiti based works of art on a wide range of subjects such as health, nature, food safety and happiness.

Karachi:

Students from North City School of Art, Karachi School of Art, Sadequain Institute, Orshard Grammar School, Bahria Foundation College, Beacon Light Academy Gulshan, The City School and The Educators participated in the competition, using their creativity to emblazon their unique graffiti designs on portable wall murals and life-sized packaged juice cartons.

Lahore:

Students from N.C.A, Pakistan Institute of Fashion and Design, Lahore Lyceum, Lahore Grammar School, Beaconhouse School and City Grammar School participated in the competition, using their creativity to emblazon their unique graffiti designs on portable wall murals and life-sized packaged juice cartons.

Islamabad:

Students from Rawalpindi Institute of Art & Design, COMSATS, Hunnar Kada Institute, The Paragon Secondary School & College and The Educators among others participated in the competition, using their creativity to emblazon their unique graffiti designs on portable wall murals and life-sized packaged juice cartons.

Renowned graffiti artist Abdullah Ahmed Khan, professionally known as Sanki King, was the head of the Judging panel, which comprised of representatives from Islamabad’s leading Art and Design Institutions, who collectively adjudged the works of art and determined the winning entries.

Rabbiay Kaif from Huner Kada Institute took first place in the wall canvass category of the competition, with Afaq Ishfaq from St. Mary’s School Rawalpindi securing first place in the life-sized juice carton category. Winning artists were awarded with a Rs 25,000 cash prize and a commemorative shield for their achievements. Runners-up and other entrants were also awarded cash prizes and mementoes for their participation in the event.

Sanki King, a pioneer of Grafitti and Hip Hop culture in Pakistan, commented “It is heartening to see so many talented young artists participating in this unique competition. Grafitti has always been a modern and challenging form of artistic expression and these students have excelled in bringing their creations to life. I am confident that these young stars will go far in their artistic pursuits.”

Speaking of the campaign, Kashif Bhatti, Marketing Director Tetra Pak Pakistan said, “At Tetra Pak, we have always sought innovative ways to enhance awareness of the nutritional and health benefits of packaged products and are delighted at the level of response generated by this campaign. We congratulate all students who participated in this competition and contributed to making this activity a resounding success.”

The competition was also undertaken simultaneously on the official Tetra Pak Pakistan Facebook page where users could cast their votes for a chance to win two iPad 3 devices. Votes are currently being tallied and the winners of the iPads will be announced shortly at http://www.facebook.com/TetraPakPakistan.

ABOUT TETRA PAK^®

Tetra Pak^® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapak.com/pk