Karachi, December 04, 2012: Emirates, one of the world's fastest growing
airlines, is on the runway to Facebook fame after reaching one million fans
globally. The remarkable traction of Emirates’ Facebook page positions
the airline as one of the most rapidly developing social media players around.
The airline, now flying under the
banner of “Hello Tomorrow,” launched its Facebook page on 25th March and
attracted 300,000 fans in just three weeks. Within only a few more weeks, it
was the number one
airline on Facebook in the MENA region. Two months later,
the page reached half a million fans and today, within only eight months of
launching in the social media space, Emirates has reached one million Facebook
fans.
Fresh from its Facebook success,
Emirates has also just launched its Google+ page attracting over 250,000 “+1s”
in just three weeks. The new page allows fans to interact with the brand
through their passions such as photography, travel or aviation.
Both social media platforms have been
set up to support the airline's evolution from a travel brand to a global
lifestyle brand. Emirates has already successfully involved fans in its
“Hello Tomorrow” brand platform with its Facebook page. With posts about its
fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but
amongst other lifestyle brands.
“Owning a space in social media was a
natural progression for Emirates on its global trajectory,” said Boutros
Boutros, Emirates’ Divisional Senior Vice President Corporate Communications.
“To attract 1 million fans in such a short period of time is a major
achievement and reflects the deep-rooted support we enjoy around the world for
our products and services. It is also a powerful endorsement of the brand and
we thank all those who “like” us and follow our posts on a regular basis,” Mr
Boutros added.
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