With Revolutionary Technologies, LG’s Front-loading Washing Machine
Achieves Global Recognition and Becomes a Market Leader
Karachi / Seoul, 20 September 2012 – LG Electronics’ latest
front-loading washing machine, Bigin 12kg, F1495BDS, has been rated number one
in performance by the UK independent consumer body ‘Which?’. Equipped with LG’s
revolutionary 6Motion™ technology and propriety Inverter Direct Drive motor,
the washing machine has received first-class reviews from the organization,
beating top class brands from around the world. LG’s washing machine is the
only non-European brand among top ten rankings. Moreover, it has been
rated
number one for three consecutive years since 2010.
“LG have always strived to deliver products that are built with the
best technology, bringing convenience and ease to consumers’ lives,” said
Moon-bum Shin, Executive Vice President and CEO of LG Electronics Home
Appliance Company. “This result proves just how much our hard work has paid off
and encourages us to continue improving and developing the best technology in
the market.”
LG’s front-loading washing machine, featuring innovative technologies,
managed to come in ahead of 23 other brands garnering a lot of attention from
European consumers. They were highly impressed by LG’s 6Motion™ technology –
Tumbling, Scrubbing, Filtration, Rolling, Stepping and Swing – which combines
all six washing motions in a variety of ways to produce the best results,
according to fabric and load size. ‘Which?’ gave the LG washing machine’s
Cotton Wash, Easy Care Wash and Spin Drying five stars, the highest score
possible in their rating system.
The Inverter Direct Drive motor, a proprietary LG technology, was also
given much recognition. Thanks to the elimination of belts and pulleys found in
conventional machines, consumers can enjoy the benefits of greater power,
reduced energy consumption and lower noise levels. These factors enabled LG’s
front-loading washing machine to achieve impressive four star ratings in the
Noise category and both Energy and Water efficiency categories, illustrating
the success of LG’s eco-friendly technology.
The UK’s largest independent consumer body, ‘Which?’ offers potential
buyers the chance to access information, by testing products once or twice
annually, helping them make good choices when purchasing products. Specific
prices, performance comparisons and analyses of consumer purchasing patterns
are provided to give accurate and helpful insight.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global
leader and technology innovator in consumer electronics, mobile communications
and home appliances. With 117 operations around the world, LG achieved global
sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four
business units - Home Entertainment, Mobile Communications, Home Appliance, and
Air Conditioning & Energy Solutions - and is one of the world’s leading
producers of flat panel TVs, mobile devices, air conditioners, washing machines
and refrigerators. For more news and information on LG Electronics, please
visit www.LGnewsroom.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a
global leader in the home appliance industry, dedicated to offering healthier
and greener products, blending smart technology and trend-setting design and
providing a complete solution for improving daily life. LG’s insightful
products, including refrigerators, washing machines, dishwashers, cooking
appliances, vacuum cleaners, built-in appliances, and healthcare products are
designed to resonate with consumers around the world. LG’s innovative
technologies and convenient features, including the world's first smart
refrigerator, steam washing machine and lightwave oven, set new trends in the
appliance industry. For more information, please visit www.lg.com.
For more media contacts:
Asiatic PR
Mustafa M.
Hussain 0333-2146768 or ٓKhurram Zia or Afsar Khan 02135837674
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