LG REFRIGERATOR STILL WORKING AFTER BEING THROWN THROUGH BRICK WALL BY TORNADO

South African Tornado Fails to Affect LG’s Refrigerator

 as it Continues to Function Properly even after Exposure to Powerful Winds.

Karachi, July 13, 2012 – LG Electronics (LG) has once again proven the amazing durability of their refrigerators in an incident in South Africa last month. A powerful tornado tore through the region of Deneysville located just 90km from Johannesburg. The natural disaster caused much havoc and the destruction of many homes. Despite this, an LG refrigerator owner managed to find his Side-by-side fridge completely intact and functioning normally.

Last month’s tornado in the Deneysville region caused a great deal of damage to the area with one death, several people injured and many losing their houses. South Africa has been hit with several tornadoes over the past year causing almost 100 casualties and resulting in around 1000 homes being destroyed.

Mark Louw, a local resident, was a victim of this natural disaster, having had most of his property destroyed. After the tornado had swept through, Louw found the roof of his house had been completely torn off and his car badly damaged by the powerful winds. Expecting all his home appliances to have suffered the same result, Louw was naturally taken aback by the condition he found his LG Side-by-side refrigerator in. Despite being swept up by the tornado and hurled through a brick wall, his fridge was found essentially intact. Although there was some damage done to the exterior and the food stuffs inside had inevitably shifted, the LG refrigerator was in perfect working order. Louw was deeply impressed with LG for making such a well built product and claimed he would certainly continue to choose LG appliances in the future.

“We are obviously not surprised by this news, as we’ve always known our refrigerators had superior durability,” said Jin-moo Lee, President of LG Electronics South Africa. “However, what this case does is further illustrate the sheer brilliance of our propriety technology. We are so confident in our Linear Compressor equipped refrigerators that we offer them with a standard 10 year warranty. South African consumers can always rely on us to provide them with products that are made to withstand the toughest of circumstances.”

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions - and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.

For more information, please contact:

Khurram Zia Khan or Afsar Khan  Ph: 35867576 - 35837674