LG PRODUCTS RECOGNIZED AT INTERNATIONAL DESIGN EX-CELLENCE AWARDS

LG 2012 Home Entertainment Products Honored by IDEA® for Design Breakthroughs

Karachi, July 03, 2012 – Three LG Electronics (LG) products received accolades from the International Design Excellence Awards (IDEA®), the world’s premier product de-sign competition. LG’s 55-inch OLED TV received a Silver award from the IDEA jury and a Bronze went to LG’s CINEMA 3D Smart TV with Magic Remote Control. The third award, a Silver, went to an LG concept product. The IDEA wins follow in the heels of the 12 LG products earlier this year that earned red dot design awards and the 14 that won iF awards, making LG one of the most recognized consumer electronics and appliance companies this design season.

LG’s 55-inch OLED TV (Silver)

The world’s largest and slimmest 55-inch OLED TV from LG was first showcased at CES where it won the Best of the Best CES 2012 award and was also selected by CNET as the Best

of Show. At the World IT Show (WIS) in Seoul, it received the Republic of Korea Presidential Award for Multimedia Technology.

With its 4mm Paper Slim design and light 10kg weight utilizing carbon-fiber-reinforced polymer (CFRP) and WRGB technology, LG’s OLED TV boasts 4-Color Pixels and a Color Refiner, for the most consistent, natural and accurate picture. LG’s 4-Color Pixel technology relies on a white sub-pixel to perfect the color output. This innovative WRGB technology sets LG’s OLED TV apart from conventional three-color RGB sys-tems. Because it requires fewer layers, it is also the primary reason LG was able to re-duce the TV’s thickness and weight. The CFRP that LG utilizes for the casing is a supe-rior, high-quality material more commonly found in race cars and aircraft. The design of the TV ultimately aims to maximize the total immersion of the viewer, hence the mini-mized bezel. Likewise, the harmony of technology and design fits well with virtually any interior décor.

LG’s LM8600 CINEMA 3D Smart TV with Magic Remote (Bronze)           

The LM8600 is one of several innovative products in LG’s new CINEMA 3D Smart TV 2012 lineup to earn considerable praise. The LM8600 incorporates new 3D technology this year, as well as enhanced Smart TV functions. It also features LG’s much vaunted CINEMA SCREEN Design. A barely visible bezel completes the elegant design, and the TV has garnered much attention for its ability to complement any interior space in both the home and office. With little in the way of physical obstruction, CINEMA SCREEN Design allows for a more immersive 3D viewing experience. The LM8600 received a red dot design award in March.

LG’s new Magic Remote brings a much desired boost to user convenience through its innovative control modes as well as its ergonomic design. The smooth, curved shape accommodates the viewer’s grip while its new control modes – Voice, Wheel, Pointing and Gesture – have replaced conventional push buttons with a set of cleverly designed controls that are intuitive and extremely user-friendly. LG has evolved the traditional remote control and has made Magic Remote part of the TV viewing experience.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units – Home Entertainment, Mobile Com-munications, Home Appliance, and Air Conditioning & Energy Solutions – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

Media Contact:

Afsar Khan or Khurram Zia Khan

Ph: 35867576 - 35837674