LG ELECTRONICS LAUNCHES TITAN SERIES AIR CONDITIONERS IN PAKISTAN

BEAT THE HEAT IN PAKISTAN WITH THE LG TITAN SERIES AIR CONDITIONERS

LG’s Titan Series Air Conditioners Designed to Outlast Pakistan’s Hot Summers through Powerful Performance and Solid Durability

Karachi, May 29, 2012 – The heat has begun to reign on Pakistan. It’s time to bring out the summer checklist and tick off all the necessities before temperatures rise up at a quick rate. At the top of the list, and a vital device to have in every home and office is an air condition that has abilities to withstand the unbearable heat. LG Electronics (LG) has come up with the ultimate solution in preparation for the hot summers with the launch of its Titan Series air conditioners in the Pakistan. The Titan Series is a powerful air conditioner comprised of a ten meter windblast and capable of delivering powerful cooling, repelling the country’s hot weather conditions.

The powerful cooling capabilities of the Titan series are accompanied by expansive and thorough air distribution. The Titan series is capable of projecting cool air at distances of up to 10 meters, the longest air distribution range in the industry. Meanwhile, the Jet Cool function and the 4-way Swing system distribute air in all directions at maximum speed. As a result, the Titan series can achieve optimal temperatures in the shortest possible time, regardless of the outside temperature.

The Titan series is built to last, an essential requirement in a region with a punishingly hot climate. The Tropical Compressor is designed to operate 24 hours a day and persevere through sandstorms and temperatures as high as 60°C. This is partially enabled by the Gold Fin, an anti-corrosion coating, which makes the heat exchanger more resistant to corrosion.

Unique healthcare features have been added to the Titan series in order to provide customers with the most comfortable and relaxing home environment. The air projected from the Titan series is purified, thanks to the Auto Cleaning function, which also sterilizes the air conditioner’s interior to prevent the formation of molds and bacteria. Health risks are significantly reduced by the Allergy & Virus Safe filter, which eliminates allergen, apatite and binder, as well as 99.9 percent of H1N1 viruses over the course of 24 hours. Meanwhile, the Triple filter reduces allergy symptoms and removes unpleasant odors, and the Plasmaster filter reduces microscopic contaminants and dust, as well as house mites, micro dust and pet fur. The LG Titan Series will not only cool the air, but also dehumidify it and filter it.

“With our advanced air conditioners, we have been successful in helping create optimal living conditions for our customers throughout the Middle East” said Mr. D. Y. Kim, President of LG Electronics Gulf FZE. “We will give back to our loyal customers in the region by doubling our efforts to design products that can revitalize their lives, even in the midst of the region’s harsh weather conditions.”

This new Titan Series from LG has key features that will transform this summer to winter making indoors a chilling experience.  

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

About LG Electronics Air Conditioning and Energy Solution Company

The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC), and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC) and Lighting around the world. Bringing technology leadership from the worldwide HVAC market and incorporating technologies from throughout LG, LG AE is increasingly expanding into specialized B2B solutions as an integrated energy solutions company, with a central focus on eco-friendliness and energy efficiency. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE has broken its own sales records every year since 2000.

For more information, please contact:

Khurram Zia Khan or Afsar Khan

Ph: 35867576 - 35837674