‘Tetra Pak Media Awards 2011’ launched

Lahore, November 24, 2011: Tetra Pak, the world’s leading food processing and packaging solutions company, has launched the “TETRA PAK MEDIA AWARDS” to support and further encourage the media to increasingly report on key environmental and food safety issues in Pakistan.

The awards will be given in four distinct categories – print, electronic, online and photograph – and will be given to works of journalism covering environmental or food safety related issues. To qualify for participation, eligible entries should have been published in any registered media outlet between January 01, 2011 and December 24, 2011.The winners of each category will be rewarded with lucrative cash prizes, with first place being rewarded with

Rs. 50,000, second place rewarded with Rs. 30,000 and third place being rewarded with Rs. 20,000 respectively.

Speaking of the awards, Ms. Ayesha Eirabie, Communication Director, Tetra Pak Pakistan said, “As a socially responsible corporate entity, Tetra Pak Pakistan has a commitment towards the people of Pakistan. Be it health, environment or food safety the company has supported causes, highlighted issues and created awareness where it was lacking. The Tetra Pak Media Awards is yet another activity to promote the importance of environment and food safety in Pakistan and is our way of encouraging our media to create further awareness on this vital subject matter.”

The awards have been opened for submission, with full details available at the official Tetra Pak Pakistan website, www.tetrapak.com/pk. Participants are requested to download a copy of the entry form and submit a completed copy along with all supplementary documents to the postal address mentioned on the webpage by December 24, 2011. For any queries or concerns please send an email to MediaAwards.TPP@tetrapak.com. A complete list of the eligibility criteria, judging criteria and competition rules is available at the website.

ABOUT TETRA PAK^®

Tetra Pak^® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com