New
three-year partnership will bring fans in Pakistan closer to Old Trafford
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ZONG
organized a press conference at Karachi to announce a three-year partnership
deal with Manchester United. Picture shows Rizwan Akhter (3rd from
right) - Director Advertising and Promotions, Usman Ishaq (4th from
Right) – Director Sales and Distribution along with other officials of ZONG.
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Karachi,
October 25, 2011-
Manchester United has signed a three-year partnership with Zong, one of
Pakistan’s leading mobile telecoms companies.
The deal will give the
Club’s estimated 10 million fans in Pakistan a chance to see all the goals
scored, as well as exclusive interviews, news and behind-the-scenes access –
bringing them closer to Old Trafford than ever before.
Announcing the deal,
Commercial Director Richard Arnold said, “Zong is a great partner for United in
Pakistan. It is a relatively young
company, but has ambitions to be one of the major players in the country and
partnering with United will give them high visibility, as well as helping the
Club to communicate directly with millions of our supporters there.
Using our digital assets
to engage our global fanbase is an increasingly-important part of our
commercial strategy and we are very excited about the possibilities presented
by this partnership.”
Sir Alex Ferguson said, “The
way the Club uses modern technology to reach our millions of fans around the
world is outstanding. Zong will be a key player in allowing us to bring the
passion and excitement of Manchester United to our fans in Pakistan.”
Rizwan Akhter, The
Director Advertising and Promotions of Zong said “This partnership is one of a
kind coming from Pakistan and the initiative that Zong has taken to team up
with a giant like Manchester United will only lead to prosperity,
growth and triumph! For all the glory that is to come, we stand united, to take
on all opportunities and victories together as one.
Today, we play for the
same team!”
The Chief Financial
Officer of Zong, China Mobile Pakistan, Mr. Feng Tuixian said “We see
ourselves as an integral part of peoples’ lives, providing support to over 12
million subscribers. We help them in
their business or at work, bringing friends and families closer together,
providing quality moments of leisure and recreation while remaining at the
cutting edge of technology.
“We share Manchester
United’s commitment to be the best among competitors. I am sure this is the start of something very
big indeed.”
Note to editors
Zong aims at touching the lives of all
Pakistanis. It serves to inspire and
empower the people of Pakistan with innovative technology that keeps pace with
today's fast evolving culture. Affordability & Innovation are what defines
the company, aided with a diverse set of entertaining and informative Value
Added Services. With a state of the art system, along with other services, Zong
allows and enables its users to avail the best possible Mobile Internet bundles
that are not offered anywhere else in the country making the experience, truly
a unique one. The basic idea is to allow
people to communicate without worrying about tariffs, capacity issues or
congestion. Zong is supported by ground
breaking communications, trend setting customer services and an unmatched
product offering.
-End-
Karen Shotbolt
Amir Pash
Manchester United
Ltd Zong
+44 (0) 161 868
8219 0312-5555111
Sarfraz
Ahmed
Asiatic
Public Relations
0314-2006706
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