Karachi, August 08, 2011: The Coca-Cola Company, the world’s largest beverage corporation, unveiled its distinctively decorated Coke Ramadan Caravans amid a delightful ceremony to commemorate the launch of its Ramadan campaign. Channeling the spirit of Ramadan, Coca-Cola will share happiness and spread joy to the disadvantaged of our society, all though this Holy month. This is the second consecutive year that Coca-Cola is conducting its Ramadan campaign and is part of its philosophy to share happiness with all.
The brightly lit Coke caravan will commute through the streets of Lahore, Karachi and Gujranwala spreading cheers of joy and glad tidings throughout this revered month. The caravan of happiness is scheduled to visit several welfare organizations, in particular orphanages and social centres that work ardently for the uplift of the underprivileged. Volunteers accompanying the caravan will engage children at welfare homes, schools and orphanages in various fun filled activities, distributing gifts and celebrating Iftar in the spirit of camaraderie that is typical to Ramadan.
Speaking on occasion, Mr. Rizwan U. Khan, General Manager Pakistan and Afghanistan, The Coca-Cola Export Corporation said, “The responsibility to include the less privileged in one’s happiness and spread the message of Ramadan does not just lie with individuals, but it is also the obligation of corporations and private institutions to step up and contribute during this Holy month. Even small acts of kindness such as sharing food, one’s time and distributing gifts can make a difference in people’s lives and attitudes. It is a responsibility that we at Coca-Cola accept wholeheartedly and a responsibility that we will execute to the best of our ability throughout Ramadan.”
The month of Ramadan encourages generosity, tolerance and solidarity with all. It gives us reason to celebrate the blessings of this month throughout the year and share them with those who are less fortunate. In this simple act of sharing, Coke Ramadan Caravan intends on carrying with it the profound message of peace, love and happiness!
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company markets four of the world’s top five soft drink brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. Nearly 1.6 billion servings of The Coca-Cola Company products are consumed every day.
ENDS
The brightly lit Coke caravan will commute through the streets of Lahore, Karachi and Gujranwala spreading cheers of joy and glad tidings throughout this revered month. The caravan of happiness is scheduled to visit several welfare organizations, in particular orphanages and social centres that work ardently for the uplift of the underprivileged. Volunteers accompanying the caravan will engage children at welfare homes, schools and orphanages in various fun filled activities, distributing gifts and celebrating Iftar in the spirit of camaraderie that is typical to Ramadan.
Speaking on occasion, Mr. Rizwan U. Khan, General Manager Pakistan and Afghanistan, The Coca-Cola Export Corporation said, “The responsibility to include the less privileged in one’s happiness and spread the message of Ramadan does not just lie with individuals, but it is also the obligation of corporations and private institutions to step up and contribute during this Holy month. Even small acts of kindness such as sharing food, one’s time and distributing gifts can make a difference in people’s lives and attitudes. It is a responsibility that we at Coca-Cola accept wholeheartedly and a responsibility that we will execute to the best of our ability throughout Ramadan.”
The month of Ramadan encourages generosity, tolerance and solidarity with all. It gives us reason to celebrate the blessings of this month throughout the year and share them with those who are less fortunate. In this simple act of sharing, Coke Ramadan Caravan intends on carrying with it the profound message of peace, love and happiness!
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company markets four of the world’s top five soft drink brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. Nearly 1.6 billion servings of The Coca-Cola Company products are consumed every day.
ENDS
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