LG ROLLS OUT OPTIMUS 3D - LAUNCHED THE LONG-AWAITED LG OPTIMUS 3D SMARTPHONE FEATURING SECOND GENERATION DUAL CORE TECHNOLOGY

Karachi, July 05, 2011 – LG Electronics (LG) today officially launched the long-awaited LG Optimus 3D, an innovative new smartphone featuring second generation dual core technology and an advanced “Tri-Dual” architecture. First unveiled at Mobile World Congress (MWC) in Barcelona in February, the LG Optimus 3D offers a full 3D experience  recording, viewing, sharing in a smartphone form factor. 

The LG Optimus 3D takes the smartphone experience into

new territory with its Tri-Dual configuration – dual-core, dual-channel and dual-memory – which allows for improved performance when multi-tasking, enjoying a movie or playing graphics-intensive games. This LG smartphone is also a major step forward in the utilization of full 3D functionality in everyday life – users can record and immediately view content in 3D without the need for special glasses.

“Tri-Dual architecture opens up a whole new world in smartphone performance,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “As the latest offering in our Optimus line-up, we expect there will be significant interest from those who seek the very latest in smartphone technology and are excited about 3D as the next big frontier in mobile devices.”

Peak Efficiency and Performance Powered by Unique Tri-Dual Configuration LG’s Tri-Dual architecture pushes the LG Optimus 3D’s performance well beyond simple clock speed improvements. Other smartphones – even those with higher clock speeds and dual-core technology – suffer when it comes to actual performance because of the inefficiency inherent in a single-channel configuration. With a dual-channel configuration, data transfers take place simultaneously between the dual-core and dual-memory, resulting in noticeably faster performance. As a result, the LG Optimus 3D maximizes run-time efficiency leading to noticeably smoother, faster, and longer multi-tasking, browsing, gaming and multimedia enjoyment than ever before.

Full 3D Experience: 3D Recording-Viewing-Sharing LG’s full 3D concept transforms 3D technology from a novelty to a practical tool. 3D recording, viewing and sharing is faster and more convenient in the Optimus 3D and can be enjoyed without cumbersome glasses. LG’s latest smartphone enables owners to capture high quality 3D content with 3D video stabilization technology and real-time misalignment correction algorithm which automatically corrects for shake during recording. And the smartphone’s wide viewing angle makes watching videos and movies much more convenient and comfortable. 

The 4.3-inch WVGA display offers bright and flicker-free images in HD, up to 1080p in 2D and up to 720p in 3D. Special software allows for real-time conversion of 2D photo and video content into 3D. Free software for converting 2D games will be available for download during the third quarter, letting users enjoy a variety of multimedia content in 3D. Captured 3D content can be shared with 3D TVs via an HDMI 1.4 connection and the phone can also send content to any DLNA Certified™ device. In addition, users can upload and stream 3D content on YouTube’s dedicated 3D channel (www.youtube.com/3D). 

The LG Optimus 3D also incorporates the world’s first 3D augmented reality (AR) browser in collaboration with AR pioneer Wikitude. The browser will be available through an app downloadable from LGWorld (www.lgworld.com).

The phone will be available in Europe first, and then in more than 60 markets around the world over the next several weeks.  # # #