Karachi, November 29, 2010: Tetra Pak, the world’s leading food processing and packaging solutions company, on Monday launched a series of farmer training TV programmes, highlighting the benefits of the Dairy Hubs. This series of 20-minute 15 TV programmes is the first of its kind consolidated and comprehensive dairy training knowledge aimed at enhancing millions of dairy farmers’ knowledge on farming techniques, diseases and vaccination. The training covers a diverse range of subject matter incorporating themes such as silage, hay making, deworming and mastitis. The topics are easy to understand and can be readily implemented for maximum benefit of millions of smallholder farmers. The TV programmes which feature famous film actress Saima, have been developed considering the cultural, regional and educational requirements of rural dairy farmers.
“By using a popular mass medium like TV, we aim to impart useful knowledge to farmers in an entertaining and engaging way. We hope our humble contribution to society can raise awareness among smallholder farmers and enhance dairy productivity in Pakistan,” remarked Azhar Ali Syed MD Tetra Pak, speaking at the launch ceremony, which was held in the Royal Palm Golf and Country Club the other day.
In addition to the videos, printed training kits have been developed in collaboration with the University of Veterinary Sciences, which highlight best practices in the field of agriculture while addressing common myths and eradicating misconceptions.
The Farmer’s TV Training Programmes series will be available to media channels for public screening. As a responsible corporate organization, Tetra Pak Pakistan is proud to be an active participant in this dairy development initiative and reiterates the need to educate and empower dairy farmers, who are the agents of progress in this vital sector of country’s economy.
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ABOUT TETRA PAK®
Tetra Pak® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.
More information about Tetra Pak is available at www.tetrapak.com
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