Karachi, October 25, 2010: LG Electronics (LG), a global leader and technology innovator in home appliances, announced the launch of its new multi door refrigerator which is defined by its streamline design and pioneering technology. Part of its Multi Door Five Star range, the refrigerators come in two models with unique designs and innovative features catering directly to the needs of consumers in the UAE and neighbouring markets. LG, one of the world’s leading brands in the refrigeration sector, continues to offer consumers the latest in technology and design.
As part of its commitment to green technology and advancement into developing products that have significant energy saving capabilities, LG is the first brand to launch linear compressor technology which saves up to 40% of energy, more than any other refrigerator in its class. The core technology of the linear compressor is directly linked to lesser parts within the compressor granting the Multi Door refrigerator longer life, less noise and unshakable reliability.
The multi door refrigerator brings home innovative concepts in the world of refrigeration, presenting consumers with the opportunity to add their own personal flair and stand by their expressive creativity. New floral patterns and designs such as Art Flower, Iris and stainless steel finish will be introduced into markets to help consumers integrate their statement refrigerators into their homes.
“Consumers are continuously looking for creative new products that serve a multitude of purposes, and the new Multi Door Five Star refrigerators provide the versatility in style and function to suit all needs and tastes,” said Mr. K. Wan Kim, CEO of LG Electronics Middle East Africa. “LG’s new refrigerators provide the very best in design and green technology innovation, solidifying our continued commitment to the home appliance market.”
LG’s multi door refrigerator provides consumers with great flexibility in storage. Uniquely, any compartment can work as a freezer or refrigerator with easy to use customizable temperature settings. Consumers will delight in storage versatility, with compartment temperature controls from ranging from -18⁰C to 8⁰C. The total storage capacity in the freezer compartment is 113L + 38L extra of the convertible compartment resulting in the highest freezer storage capacity of 151L.
The Multi Door Five Star refrigerators boast a number of unique and convenient features that position it as a leader in its category. LED lighting in refrigeration compartment afford clear lighting at all times; the auto ice maker allows for a ready supply of ice, critical in markets where high temperatures dominate the forecast and a bio shield and Nano deodorizer ensures freshness and extends the store life of perishable food.
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